Leonardo Bertinelli

Product-minded iOS Developer

WWDC22 Swift Challenge Winner

Ciao πŸ‘‹

I’m Leonardo, a Software Developer.I co-founded Sunlitt β˜€οΈ and I'm currently working on it as product lead and iOS developer. I'm also working as a freelance developer and on another secret project.I just graduated from Apple Developer Academy where I led a small team to build and publish two apps on the App Store while also solo developing more app prototypes. Check out my app Dotillism 🟣 if you want to have a relaxing gaming experience!


Before the Academy I worked as a Product Manager for an indie tabletop games studio, developing games and raising more than $1.4 million on Kickstarter.My diverse background in startups, product, and as a creative professional gives me a 360Β° view of the whole product development process, allowing me to understand tech, business, and design perspectives.

Portfolio

Products and projects I've created or worked on.


iOS App

Sunlitt

Sunlitt tells you the direction of the sun at any time of the day, in any part of the world.I'm the product lead and one of the iOS developers of the project.

Litt App

Dotillism App

iOS App

Dotillism

A casual zen game created during Apple Developer Academy, Available on App Store.My responsibilities in this project were as developer, game designer, and product manager.Built with SwiftUI.


iOS App Prototype

Good Vibes

An app that I built at the Academy to learn more about backend and Swift on Server. It interacts with custom APIs on a Vapor server hosted on Heroku.Built with SwiftUI, Vapor, Heroku, Docker, Postgres.

Good Vibes App

XKCD Reader App

iOS App Prototype

XKCD Reader

The result of a coding challenge. A viewer for the XKCD comic that fetches data from the official API.Built with SwiftUI.


WWDC22 Challenge Winner

Khumans

This project won the WWDC22 Swift Challenge.A short interactive story about mental health that creatively uses the touch interface.Built with SwiftUI.

Khumans App

Place ARound App

iOS App Prototype

Place ARound

An app I developed at the Academy while learning about Augmented Reality in the Apple ecosystem.Built with SwiftUI, ARKit, Reality Kit, and Reality Composer.


User Research / iOS App Prototype

Funded

The result of a thorough user research process done at the Academy about the problems and issues faced by gallerists and curators.Built with SwiftUI.

Funded App

Crowdfunded Games

Product Management

Crowdfunded Games

As a Product Manager for an indie game studio, I managed and developed four products from brainstorms to market.We funded them with Kickstarter raising more than $1.4 million with a minimal marketing budget in a lean environment.


Hackathons

Professional Growth

Hackathons

I participated in and won some hackathons about product development.


Entrepreneurial Project

Cannibal Cows Gamedev Collective

I co-founded a gamedev collective. We organized informal workshops and events to learn about game design, game development, and prototyping.We used Godot Engine and GDScript.

Cannibal Cows

The Lore Observer

Entrepreneurial Project

The Lore Observer

I co-founded an indie tabletop game studio to create and publish products for tabletop RPGs.

About me

Hello!


I'm Leonardo ✌️

I'm Leonardo, a creative individual passionate about technology.I have professional experience as iOS Developer and Product Manager, but my academic background is in marketing and the creative field.My curiosity and hunger to learn something new made me delve into many different things in my life, interacting with tech, creativity, business, entrepreneurship, and coding.
This shaped profoundly the person that I am and the way I approach my work.
My personality is built on three main pillars:
1) I'm a creative individual passionate about visual media and creativity as a process.
2) I'm a nerd passionate about tech and coding.
3) I have an entrepreneurial spirit and I always try to create and build new things.

TL;DR (short version)

Who has time to read this looong page? Here's the highlights, then you can skip to my skills or portfolio, or read more about my journey.

  • A degree in Communications and Media Studies (summa cum laude).

  • Co-founded a startup at 23 and many other projects and initiatives after that.

  • Professional experience in marketing at some startups.

  • Worked as Product Manager bringing 4 products to market raising more than €1 million with crowdfunding.

  • Lived the wild adventure that a Kickstarter project is, and did it six times.

  • Fell in love with software development at Apple Developer Academy.

  • Built many app prototypes and brought two apps to App Store.

Skip to Skills or to Portfolio, or continue reading my story.


Bio πŸ’¬

In the beginning

While studying Communications and Media studies at a university, I decided to co-found a tech startup with some friends to develop an app, and exited a year later selling my shares to an investor after some major disagreements with other founders. At the same time, I founded the biggest Italian fan community for Starbound (the award winning indie game). An adventure that continued for three years and gathered all the Italian players of the title.After these entrepreneurial adventures, I came back to university and was ready to finish my degree, but the universe had other plans for me and after a while I was contacted by another startup, one too exciting to turn down.

Product Manager @ Tabula Games

After the first year spent working in marketing and learning the ropes of this crowdfunded-based business model, I became product manager for the next projects. The company was small and I worked closely to the founders, meaning that I was able to approach many different aspects of the business.Developing projects for crowdfunding meant being always under the spotlight of enthusiastic, but hard to please fans. For this reason, user-centered development was our mantra. All our decisions stemmed from a deep understanding of what our users wanted and expected from our products.
The market for crowdfunded games is really competitive, with many big companies pushing the bar higher each month. As an indie studio, we always had to be really creative in how we developed our products.
At Tabula I achieved many great results: I built products loved by their users and learned many different things in the hustle and bustle of a small studio that had limited resources and a great vision.

Apple Developer Academy

After finishing my degree and a brief pandemic-driven hiatus of freelance marketer work, I decided to join Apple Developer Academy to translate my product management expertise into the tech field.The Academy truly was a great place to improve and grow my product management skills. In each of the projects I participated in, I naturally started leading the team toward a common goal and vision that would get us excited. The "Challenge Based Learning" model used at the Academy allowed me to apply many principles like design thinking, agile methodologies, product discovery, UX research. I also had many opportunities to develop my soft skills like leadership, presentation, public speaking, negotiation, you name it.I wanted to get as much as possible out of this experience, which is why I also decided to approach coding. While coming from a vastly different background, I’ve always been passionate about technology and computers. In my life, I always found ways to tinker with code and I decided to take this opportunity to get serious as a developer.At the Academy, my result-driven nature showed itself up. I wanted to make the best of every opportunity I was handed and I ended up developing many prototypes that now I can proudly show on my portfolio.
I managed to have my team launch an app on App Store in the mid of the course, being the first team of the year to reach App Store.

Personal Interests

My curiosity brought me to try many different things in life, some of those become lifelong passions.

  • Photography and photo-editing (some of my pics).

  • Photography exhibitions and photo-books.

  • PC gaming (I love indie titles).

  • Technology, startups and innovation.

  • Tabletop RPGs.

  • Internet culture.

  • Martial arts (Muay Thai! πŸ₯Š).

  • Visiting design and art exhibitions.

  • Collecting nice books about art or games (Bitmap Books for example).

  • Reading!

  • Most kinds of visual media.


Tech

  • Swift

  • SwiftUI

  • UIKit (Basic)

  • MVVM

  • XCTest

  • ARKit, RealityKit

  • Swift On Server, Vapor (Basic)

  • Networking (RESTful APIs)

  • Docker (Basic)

  • Git / GitHub

  • Xcode 13

  • App Store Connect, TestFlight

  • Photoshop, Lightroom

  • Figma (Basic)

Product / UX

  • Product Management

  • Product Strategy

  • Agile

  • Lean Development

  • MoSCoW

  • UX Research Methodology

  • User-centered development

  • Design Thinking

  • Marketing Strategies & best practices

  • Business Model Strategies

  • Crowdfunding Strategy

  • Copywriting

Soft skills

  • Leadership and experience as team lead

  • Result-driven, I care about creating something I can be proud of

  • Lifelong learner

  • Negotiation with stakeholders, business, design and tech

  • Diplomatic character

  • Extreme curiosity. Always asking why

  • I always look for the wider vision and purpose

  • Presentation & storytelling skills

Write me

You can use this form right here πŸ‘‡

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Hackathons

I participated in the following hackathons about product ideation and development.

Crowdfunded Games

As a product manager for Tabula Games I developed the company's most successful product line to date, acting also as the creative director to ensure the artistic vision of the games would be shared among the titles.Being in the spotlight of a Kickstarter campaign, with many eager fans waiting for your work, is an incredible experience that taught me many important things about product development and management with a user-centered approach.These projects taught me a lot about working under pressure in a lean environment where everything changes quickly. Being a small lean indie studio also taught me how to interact, influence, listen and negotiate with creative professionals, users, founders, and other stakeholders.

Highligts

  • Four new games in the market.

  • $1,4 million raised on Kickstarter with a minimal marketing budget.

  • 20,000+ backers who supported our vision.

  • Kickstarter's Staff Pick for two times.

  • Critically Acclaimed titles from industry media.

  • Creative direction and ideation of the game setting, that has also been licensed to another publisher.

Pictures

Leonardo Bertinelli